The early 90's saw a rapid series of engine changes. The Ford engine was updated with the 16 valve Zetec in 1992, whilst the M16 Rover engine in the Plus 4 was updated to the T16 specification.

A BBC television programme, entitled "Trouble shooter" caused quite a stir. Industrialist Sir John Harvey Jones visited the factory, and analysed the business. His conclusions were significantly at odds with the views held by the Morgan family, who said so. Even today, many conversations start with reference to the programme, which has entered British folk lore.

His programme had the effect of including hundreds of orders into the factory, and ironically is one of the principal reasons behind the extensive waiting list.

Charles Morgan and dealer Bill Wykeham raced a specifically designed aluminium chassis Plus 8 in 7 rounds of the international 1996 BPR race series which became the FIA GT series in 1997. This car proved that the factory were capable of making and running a successful race car, but also that with the higher performance requirements of this series, the aerodynamics of the existing shape were the major limiting factor to success.

In 1997 the production models were extensively overhauled, with the standardisation of the new Aluminium superform wings (all except the 4/4), longer doors, redesigned facia to allow for airbags the introduction of a 4.6 litre V8 version and generally improved materials throughout.

Production improvements also included a new paint shop, a major investment which uses water based paints.

With output at 11 cars per week from February 1999, the yearly output of the factory had not been greater since before the war.

With the arrival of a standard European Whole Vehicle Approval System, much work was undertaken to ensure all of our cars complied. Most small manufacturers used and still do to this day a low volume exemption. With our reliance on Export markets (approx. 50% of sales) Morgan felt they could not rely on this as a solution.

The expertise gained in this, development of the +8 model for the Federal market and the racing programme provided the backbone to the launch and development of the most exciting new product in the companies history to be launched at the Geneva show on the 29th of February the new car sets the scene for a most interesting part of the companies history.