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For over 100 years the Morgan Motor Company have been making exciting sports cars in the beautiful spa town of Malvern. Morgan cars are famous the world over for their unique blend of charisma, quality materials, craftsmanship and performance.

Equally at home on the race track or the open road, there is nothing quite like a Morgan. Experience the passion for yourself with a factory tour, trip to our on-site museum, or with a weekend sports car hire

Booking Tours

Take a guided tour… see skilled craftsmen at work as they hand make our bespoke sports cars. Traditional car manufacturing combined with exciting cutting edge technology creates a tour like no other!

Guided tours are available Monday – Thursday, and Friday mornings. Please use the booking system below to purchase your e-tickets. Pre-booking is essential!

For group bookings or alternative tour times please contact us on 01684 584580 or email

If you have purchased a Virgin / Daily Mail or Other Experience Voucher please contact reception on 01684 573104 or email

Not for children under 5 years of age. Factory shutdowns apply.

If tours are fully booked on your desired day, alternative tour times may be available, please contact our reception on 01684 573104

Terms and Conditions of Factory Tours

  • Children – Children under 5 years of age are not permitted to take the guided factory tour
  • Dogs – Dogs are not permitted in the factory or main Visitor Centre building for health and safety reasons
  • Disabled access – We welcome disabled visitors, however please inform us upon booking if you are a wheelchair user as these are restricted to one per tour group
  • Car parking is available on site. There are limited spaces with large vehicles, motorhomes, mini buses etc  able to park on our field (weather permitting)
  • There is a free public car park at Victoria Park on Pickersleigh Road, just a 5 minute walk away.
  • Please note that visitors will be on their feet for the duration of the 2 hour guided tour, there are no seats or public resting areas in the factory buildings.
  • If you have purchased a Virgin / Daily Mail or Other Experience Voucher – please inform us prior to your visit
  • Group bookings – For groups of 10 visitors or above please contact Angela Hymas 01684 584580
  • Other tour times are available, please contact 01684 573104 to check available times
  • Factory Shutdowns are for one week at Easter, last week of July and Christmas to New Year and on Bank holidays.


Experience the history … visit the Morgan museum and discover the fascinating family history, relax and watch the Morgan film, and get up close to the cars of the past, present and future!

Opening Times
Monday – Thursday 8:30am – 5:00pm
Friday 8:30am – 3:00pm

Conference Facilities

Unique, contemporary and versatile conference facilities, ideal for conferences, seminars, exhibitions or group meetings.

• Two quality suites accommodating from 20 to 200 delegates
• Guided factory tour available to all delegates
• Comprehensive technical equipment
• Catering available to suit all requirements
• Provision for bar facility
• Plenty of natural light
• Ample free parking
• Life sized Morgan cars in the Supersport conference suite!
• Day delegate rates from just £30 per head!

Here at The Morgan Motor Company we understand the importance of a successful event, an event which your delegates will remember! Our unique conference facilities, along with guided factory tours, offer an event with a difference!
Please contact Angela Hymas to discuss your individual requirements. We are able to offer you a flexible, tailor made package to suit all budgets.

Morgan Motor Company

Pickersleigh Road

Malvern Link


WR14 2LL

Contact Us

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