ERAS Customs & Classics launches Morgan Motor Company in the UAE
ERAS Customs & Classics, a division of Al-Futtaim Auto Centers, is proud to announce the launch of Morgan Motor Company in the UAE with the unveiling of the new Morgan 3 Wheeler by Lord Livingston, the UK Minister of State for Trade and Investment, and Edward Hobart, Her Majesty’s Consul General to Dubai, at GREAT Week UAE, an event held in venues throughout Dubai from 16th March in association with the British Embassy.
Kevin Jones, Managing Director, Al-Futtaim Auto Centers said, “Al-Futtaim Auto Centers’ exclusive distributorship of Morgan cars in the UAE brings a prestigious addition to ERAS Customs & Classics, and enables us to bring the best of British luxury to our customers.
To launch the brand in the UAE with the latest Morgan 3 Wheeler is momentous. It is one of those unique cars that oozes modern day performance while retaining its classic elegance. Morgan cars are fully handmade and they are a perfect embodiment of a century old human passion for driving and modern day technology. The Three Wheeler in particular, is simply a unique masterpiece and a show-stopper” Kevin continued.
Her Majesty’s Consul General to Dubai, Edward Hobart said, “There are only a few cars in the world which are still truly handmade and Morgan Motor Company’s vehicles rank among the very best of these. I am delighted that we are unveiling the new Morgan Three Wheeler at the British Embassy in Dubai during GREAT Week UAE. Over a century from when the first 3 Wheeler was made it still draws attention and admiration from car enthusiasts all over the globe. It epitomises the qualities which transcend the British automotive industry: designs which are both classic and original, and top class engineering. The Morgan 3 Wheeler is an example of another superior quality British car.
Morgan Motor Company is renowned for its leading design capability, an extensive array of luxurious materials and the latest drivetrain technologies combine to create an unparalleled driving experience. Morgan Motor Company hand builds around 500 vehicles per year.
With two new ERAS showrooms set to open soon in Dubai, Morgan Motor Company’s cars are now available to aficionados of performance and beauty in the UAE. Morgan’s niche luxury car range, each one hand built to order, is available for all car enthusiasts: 4/4, Roadster, Plus 8, Aero Supersport, Plus 4, 4 Seater and 3 Wheeler.