Morgan’s in-house Research and Design department develop new vehicles from conception to production. Designed for efficient manufacture, the charms of a hand made car are retained.
Global standards and approval requirements impose great challenges upon the design of new vehicles. Coach-building vehicles is by nature a meticulous and time-consuming practice. Design efficiency is enhanced with industry-standard technology and software. Each new vehicle is exposed to rigorous digital simulation and extensive physical testing. These practices are also applied to the evolution of our existing models.
The engineers and designers at Morgan work closely with our dealers and customers. Close contact with the ‘front line’ allows the development team to receive first hand owner feedback. This inspires relevant and exciting design solutions.