We are the longest established official Morgan dealer in the world having one of the largest stocks of used Morgans.
The company was originally founded in 1923 by Billy Life who started in business as a motorcycle dealer. By 1926 as three wheeler Morgans became popular, Lifes subsequently became one of the first official Morgan dealers selling three wheeler Morgans alongside the motorcycles.
The business changed hands in 1934 when Gerry Hoyle,who had worked for Billy Life,bought the business from him. Gerry raced motorcycles and Morgans in sprints and hill climbs including events on Southport beach which was a famous venue for many international speed records.
Gerry finally sold the business to George Randall in 1960 shortly before retiring. George, who had bought motorcycles from Lifes in the past and also had a Morgan on order with them, always claimed he bought the business to get early delivery of his car!
As the British motorcycle industry went into decline, Lifes concentrated on cars and for the last thirty years have dealt exclusively with new and used Morgans. George sold the business to his son, Dave Randall in 1991 and has been in our family for Fifty years.
We are proud of not only being the oldest Morgan dealer in the world, but because we deal in Morgan, and Morgan only, we usually have a large stock of good, well prepared used Morgans for sale.
The Morgan Plus Six is, unquestionably, the most dynamically capable Morgan ever produced. The iconic Morgan silhouette is underpinned by an all-new platform and industry-leading powertrain technology, every component has been refined or redesigned to create an all-new model.
Engine: BMW 2019 B58 TwinPower Turbo inline 6-cylinder engine
Performance 0 – 62: 4.2 seconds
Max Power: 250kw (335 bhp) @ 6,500rpm
Dry Weight: 1,075kg
The iconic design of the Morgan Threewheeler has been updated with 21st Century technology. The power train is a 1836cc ‘V-twin’ fuel injected engine mated to a Mazda 5 speed (and reverse) gearbox. This provides smooth ‘get in and drive’ convenience with the thrill of extreme performance.
Engine: S&S 1983cc V twin
Performance 0 – 62: 6.0 seconds
Power to Weight: 435kw / kg
The Morgan 4/4 is a nimble and agile drivers’ car. The combination of lightweight and skinny tyres make for a perfect entry level sports car whilst it’s affordable price make it the ideal introduction.
Engine: Ford sigma 1595cc i4
Performance 0 – 62: 8.0 seconds
Power to Weight: 138 bhp / tonne
CO2: 143g / km
The Morgan Plus 4 embodies everything that is great about Morgan. With wider wings and tyres than the 4/4, the Plus 4 feels more planted, whilst it’s 2.0 litre Ford engine gives it more power and an exhilarating ride. The Morgan Plus 4 is the most popular car in the Morgan range.
Engine: Ford GDI 1999cc
Performance 0 – 62: 7.5 seconds
Power to Weight: 165 bhp / tonne
CO2: 164g / km
The Morgan V6 Roadster is the most powerful of all the cars in the Classic Range. Powered by a 3.7 litre Ford engine, the Roadster is exhilarating to drive and represents the qualities of a pure Morgan sports car.
Engine: Ford 3.7 cyclone V6
Performance 0 – 62: 5.5 seconds
Power to Weight: 295 bhp / tonne
CO2: 230g / km
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