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Selfridges announces unique partnership with legendary Morgan Cars and 9 other iconic British brands.

In celebration of a common heritage and shared values, Selfridges is teaming up with Morgan to celebrate the launch of the car manufacturer’s first zero emission, all-electric car with a worldwide exclusive collaboration

Both born in 1909 in England, Selfridges and Morgan were two iconic British brands waiting for the perfect opportunity to collaborate. With Morgan about to launch their first zero-emission, all-electric car, the EV3, and Selfridges motoring ahead with its drive to put sustainability at the core of its business, the opportunity has finally arrived.

To make this collaboration truly unique, Selfridges and Morgan are creating a limited edition of the EV3, called UK 1909 Edition, blending Morgan’s legendary engineering know-how and iconic design with Selfridges’ famous flair for fashion. The result is a car that is a collector’s item as desirable and beautiful as a piece of art and as practical, comfortable and fast as a 21st century car with carbon neutral credentials should be. A triumph of style and function that honours Morgan’s celebrated craftsmanship, the UK 1909 Edition will only ever be made in a limited edition run of 19 – a number that is a nod to the year during which both Selfridges and Morgan were founded.

The gorgeous, retro-futuristic three-wheeled electric vehicle, with an expected autonomy of 120 miles depending on drive cycle, boasts a beautiful bullet-bodied, face and exposed wheel design style which takes inspiration from 1930’s aero engine race cars, classic motorcycles and 1950’s fantasy automatons. Brass conductive cooling fins encase the batteries and four large round headlights add to the overall boldness of the design which for the UK 1909 Edition limited edition comes in a luxurious yet understated black with Selfridges bronze detailing – reminiscent of the Oxford Street store’s iconic bronze name plaque.

The dramatic tail lift last seen in the late 1920’s on Morgan 3 Wheeler race cars, has been re-introduced, subsequently creating a visually forward stance with a seductive heritage look. This is enhanced with low slung running lights that carry through the cylindrical form of the side pods. An entirely new dashboard arrangement features a classic ‘magneto’ switch for drive selection, a digital screen, and uses wood and treated aluminium throughout.


The UK 1909 Edition driving kit – a celebration of British artisan heritage

As part of the unique collaboration, Selfridges has enlisted nine British brands to produce a driving kit with sustainable accessories for the contemporary recreational motorsports man and woman. The kit is priced separately but can only be ordered with the car.

Some brands such as Alexander McQueen and Belstaff have found Britain-based artisans to manufacture their contributing accessory, instead of manufacturing it overseas as they do with their main lines, to ensure all elements of the UK 1909 Edition, from the car to the driving kit, are exclusively handmade in the UK.

The full driving kit features the following brands:

• Globetrotter – an exclusive case made to exactly fit the luggage rack on the UK 1909 edition
• Christopher Raeburn – bespoke driving overall in waterproof materials
• George Cleverley – the perfect pair of leather driving shoes made in the same leather and stitching as the car seats and leather detailing
• Richard James – the perfect tweed jacket
• Linda Farrow – driving goggles in leather and bronze
• Alexander McQueen – the ultra-chic skinny driving scarf
• Karl Donoghue – a stylish soft shearling-lined helmet for winter drives
• Belstaff – the hardy waxed cotton jacket for rainy drives
• Dents – the perfect driving gloves by The Queen’s favourite glove maker

EV3 Junior

A powered junior version of the UK1909 edition will also be available from Selfridges. Aimed at children and available in a section of colours, more information about the EV3 Junior will be released soon.


Caught Your Interest?

For EV3 UK1909 Edition sales enquiries please call Selfridges directly on 020 73183536

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