2009 was a very special year for Morgan Motor Company when the factory and enthusiasts from around the world celebrated 100 years of manufacturing the most iconic of British sports cars. Many thousands visited Malvern, and to accommodate them, the Morgan Visitor Centre was developed to the North East of the main factory site. This new facility provided a spacious reception area and a factory shop selling a wide range of attractive accessories, books and fashionable Morgan clothing. The visitor centre also housed the new Morgan Museum, displaying artefacts, images and a few of the cars from the past 100 years of production.

To mark the Centenary the new Aero model was launched to much acclaim. Called the Aero Super Sports, it revived the name given to the high performance three-wheeler in the 1930s.

Another new car appeared to celebrate the centenary when Morgan added the Super Sports Pedal Car to the range. This very special limited edition machine for the younger enthusiast is hand-made in the factory in much the same way as the full size cars, using a wooden body frame and aluminium panels.

To emphasise the importance of motor sport to the Morgan brand, two of the new Aero Super Sports were entered in the GT3 race series by a French team owned and run by former Renault Grand Prix drivers Jean Pierre Jabouille and Jacques Laffite. The team won the first two races of the season at Silverstone, a magnificent achievement at the start of the centenary celebrations, and throughout the season ran consistently in the top five cars of a grid of 35 of the best sports cars in the world. Without a controversial penalty imposed by the FIA, Morgan might have been in with a chance of winning the Championship overall.

The main centenary celebrations took place in July with a week-long programme of events, culminating in a huge gathering of Morgans at Cheltenham Race Course a short drive from Malvern. Many thousands attended the event, with 23 nations represented amongst the overseas visitors. Three thousand two hundred Morgans were present on the showground and in the car parks and despite the indifferent weather, it was hailed as a great success.





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