2009 was a record year for four-wheeler Morgan production, however the trend was maintained throughout 2010 with yet another significant increase in the number of cars built. The Visitor Centre was developed further with the sales team moving from the main factory site and a new showroom added.

Two new models were introduced to the Morgan range. In August 2010 at Pebble Beach in California, Morgan announced a new supercar called the Eva GT. The goal is to manufacture a practical car that can be used every day and answer all a family’s transport needs. Although it has two large doors the car can seat four adults and has a large boot. The chassis is a development of the Aero Super Sports platform and the body will use superform aluminium panels. The car will be powered by a twin-turbo, straight six BMW 3 litre engine delivering 306 b.h.p., with rear wheel drive, via a 6-speed manual or automatic gearbox. Overall weight is expected to be 1250 kgs which will give the car a remarkable performance of around 170mph/273 km/h and a predicted 0-60mph (0-100km/h) time of just 4.5 secs. At the time of writing (Feb 2011) development continues and the car is expected to go into production in 2014.

Following on from the rapturous response that LIFE Car received, Morgan Motor Company has decided to take it from a prototype, to a fully fledged production vehicle and is currently developing LIFEcar2. In the place of the original hydrogen fuel cell is a super-efficient, series hybrid drive train, developed using some of the country's best universities, making use of the wealth of knowledge in their research departments. The drive train will power a vehicle that epitomises Morgan core value of innovation. The use of sustainable lightweight materials will ensure that not only is the vehicle fuel efficient with a low carbon output, but that at the end of its very long life, it will be easily recyclable.


The other new car, announced in October 2010, is a new Morgan three-wheeler. It is now nearly sixty years since the last Morgan three-wheeler was built, and whilst the world is a very different place in 2011 the time is right to re-launch this exceptional design. Young people may not have experienced the same thrill as the early Three-Wheeler pilots and perhaps cult status is assured for a car with such an emphasis on simple honest functionality. The future of road transport in the 21st century has two big issues, the conservation of precious resources and the protection of our beautiful natural environment. Downsizing and a philosophy of simplicity are ways of dealing with these problems. The Morgan Three-wheeler is a proven answer to these problems. In 2011 the Morgan Motor Company is to expand its range and go back to its roots.


The 2011 Morgan Three-Wheeler is a fusion of modern technology into a classic design. By fitting a modern V-twin engine and Mazda 5-speed gearbox the car provides ‘get in and drive’ simplicity and reliability. A sturdy tubular frame and two rollover bars surround the passenger compartment. An aerodynamic ‘bullet’ hull protects the occupants from the weather. However, the feeling of freedom and contact with the road through the front wheels will bring to mind the joy of driving cars from the 20’s and 30’s but with none of their fragility or temperament. As Capt. Albert Ball discovered all those years ago, no car captures the feeling of flying quite like a Morgan, and this is so with the latest Three-Wheeler which features a leather padded aircraft-style cockpit. Refining the original design has produced a unique 21st century vehicle. A sub-500kgs overall weight and slippery hull provides the ultimate in performance and fuel economy. Once again, the iconic Morgan Three-wheeler is being created by the skilled craftsmen at Malvern Link so that even in modern times, discerning drivers can experience the thrill and freedom of those halcyon days of motoring so long ago.


Perhaps this brief history of the Morgan car is best summed up by its inventor, H.F.S. Morgan, who said of his life’s work shortly before he died in 1959, “looking back through the years, seeing both the errors and the triumphs in their correct perspective, I feel I have enjoyed it all. The motor trade has been, so far as I’m concerned, a most interesting business.” Peter Morgan maintained the passion and today, the Morgan Motor Company enjoys continued success, with inspired new designs under the direction of Charles Morgan.




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