Morgan announce watch collaboration with Christopher Ward
Morgan Motor Company are pleased to announce a unique new partnership with premium watch manufacturers Christopher Ward.
This exciting new partnership will see premium watch brand Christopher Ward take inspiration from the craftsmanship and engineering that sits at the heart of the Morgan philosophy, creating a timepiece collection which will be available exclusively to Morgan owners.
The form and performance of beautiful classic cars has always influenced the wider watch industry, but especially so for luxury British watch brand Christopher Ward, who have already released several successful watches inspired by classic cars.
The partnership is a natural step for Christopher Ward and Morgan Motor Company, given the parallels between the two brands. Both companies define themselves by pride in their British heritage and design – with one eye on the past with their elegant, classic designs, and one eye on the future with their cutting-edge engineering.
The first timepiece to be revealed in the collaborative collection, is the Bespoke 3 Wheeler Chronometer. In tribute to Morgan’s legendary 3 Wheeler, this watch couples the 3 Wheeler’s design DNA with advanced horology.
The Bespoke 3 Wheeler Chronometer has a streamlined yet classic profile. It is housed in Christopher Ward’s premium C1 case, and is powered by their Swiss-made in-house movement, the COSC-certified Calibre SH21.
The watch, which will be available from May 2017, will be exclusively available to current and former owners of a Morgan motorcar. Morgan owners will also be able to have the chassis number of their automobile engraved into their watch, to make the timepiece even more unique.
The wider partnership will see the two forward-thinking brands collaborate on further timepieces to be announced in 2017, and other ventures.
Speaking at Salon QP, where the announcement was made, Mike France, Christopher Ward co-founder, said: “The form and performance of beautiful classic cars has always influenced the wider watch industry, but especially so for Christopher Ward.
“Morgan Motors is an exceptional and characteristically British brand. Our shared brand values, of craftsmanship and engineering, mean that we are perfectly matched as partners. The first watch we have revealed in the partnership will be available exclusively to the 50,000 plus Morgan car owners, allowing them to become a member of a very special club between the two brands. We will also look to create watches for the wider fan base of Morgan in the future and we look forward to revealing further details of this exciting partnership in the coming months.”
Steve Morris, Morgan Motor Company Managing Director, said: “With a shared passion for motorsport at the heart of both brands, our collaboration with Christopher Ward is the perfect fit for Morgan. The synergies between our companies are evident, and I look forward to introducing a range of Morgan and Christopher Ward watches to our customers.”