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Morgan at the Geneva Motor Show 2019

The Morgan Motor Company celebrated 110 years of hand crafted British sports cars at the 2019 Geneva International Motor Show.

The company made a significant model reveal at the show, debuting the next generation of Morgan sports car, the all-new Morgan Plus Six, and the new CX-Generation bonded aluminium platform that underpins it.

Two ‘first edition’ Plus Six models were displayed alongside an exposed CX-Generation architecture display. Also revealed on the stand was the Plus 4 110 Works Edition model, built to celebrate 110 years of the Morgan Motor Company. The new models were also joined by a Morgan 3 Wheeler 110 and a Morgan Roadster 110.

A landmark announcement was also made at Morgan’s press conference regarding the long term future of the Morgan Motor Company.

Read more about the announcements below…

The all-new Morgan Plus Six

Addictive power, unrivalled exhilaration and a true drivers sports car, the Plus Six heralds a new era of performance and refinement for the Morgan range.

The Morgan Plus Six is, unquestionably, the most dynamically capable Morgan ever produced. The iconic Morgan silhouette is underpinned by an all-new platform and industry leading powertrain technology, every component has been refined or redesigned to create an all-new model.

Two examples of the Plus Six were unveiled on the stand, and make up two fixed specification ‘First Edition’ models. The First Edition Moonstone and First Edition Emerald examples were displayed alongside an exposed display of the CX-Generation architecture that underpins them.

CX-Generation Bonded Aluminium Platform

The Plus Six is defined by the industry leading technology and engineering encompassed beneath it’s recognisable exterior.

Most notable is the all-new CX-Generation aluminium bonded platform that underpins the Plus Six. Designed and developed for use in Morgan’s high-performance models, the CX-Generation platform features a 100% increase in torsional rigidity over the previous aluminium platform utilised by Morgan.

Lightweight characteristics are an integral ingredient to any British sports car. The CX-Generation platform introduces a range of benefits at no extra weight penalty, in total the structure weighs just 98kg and retains the same wheelbase as the previous generation aluminium platform vehicles.

An intriguing marriage of materials was displayed within the CX-Generation Architecture on Morgan’s Geneva show stand. The exposed display model allowed visitors to marvel at the hand crafted ash frame and witness the unique craftsmanship encompassed within it.

Further announcements

Plus 4 110 Works Edition

Introducing the Morgan Plus 4 110 Works Edition. Built to celebrate Morgan’s 110th Anniversary and in addition to Morgan’s 110th Anniversary range of vehicles, the Plus 4 110 Works Edition is the ultimate four-cylinder Morgan.

Benefiting from an extensive list of performance and styling upgrades, the Plus 4 110 Works Edition is available in two distinctive, fixed specifications. A modern take on British racing green, which celebrates Morgan’s racing heritage, and a contemporary white silver paint finish.  Both are complimented with unique satin grey design features and finishers, along with an understated black leather interior.

Morgan announce major new investment

Following the official unveiling of the Morgan Plus Six during the Morgan Motor Company press conference, Morgan Chairman, Dominic Riley, announced landmark news regarding the long term future of the Morgan Motor Company.

Investindustrial’s investment into the Morgan Motor Company makes them majority shareholder, whilst the Morgan family will hold a minority shareholding and act as stewards for the brand. For the first time ever, Morgan’s management team and staff will also have a share of the business.

Investindustrial’s investment will create more jobs in Malvern, the home of Morgan, as well as improving infrastructure and accelerating model development.

The Morgan Motor Company would like to thank PPG & The Balvenie for their support at the 2019 Geneva International Motor Show.

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